challenge announcement
The first eco-friendly challenge #NoBuildChallenge.
We asked gamers to play the game differently. Another gameplay that spreads our message : "Without natural ressources, it's hard to stay alive. And if we do not change the rules, we will not survive."
#nobuildchallenge launch
The challenge was kickstarted on Twitch by Solary (a french pro E-sport team) and reached 31 810 live viewers during the 2 hours of streaming before being shared on Youtube.
Variety streamers Michou and Inoxtag also tried the challenge and shared it on Youtube.
On the first day, #Nobuildchallenge became a trending topic on youtube gaming.
Many gamers and streamers shared their content trying to succeed to the challenge and spread our message.
in one week and with no media budget, the #nobuildchallenge generated 1.5 Millions views.
After the challenge, Airwaks (team Solary) played for WWF during the Forntite World cup Pro-Am, and won 1 million dollars .
we are social case study →
