w / Fabien Gaëtan - Creative Strategist
Challenge :
How to show that BNPP “The Bank of a Changing World” is as forward thinking as Sci Fi comics & masterpiece Valerian
Insight :
Thanks to Augmented technologies, we don’t have to imagine the future of comics, it’s already here
Idea :
Engage two creators Marc Simonetti (concept artist of the movie) and Steve Steeple (Tilt Brush Artist) to explore what Cinema and Comics could be in 2047
BNPP effort towards Cinema fans & Communities is crystallized with affinity program We Love Cinema.
As one of the biggest sponsor of the upcoming Valerian movie, BNPP wanted to create comm’s to talk about this partnership.
● Snapchat lenses & UGC contents
● AR activation during movie premiere
● Augmented credit card
To illustrate it’s brand positioning even further, the “Bank of a Changing World”, BNPP missioned two creators Marc Simonetti (concept artist of the movie) and Steve Steeple (Tilt Brush Artist) to explore what Cinema and Comics could be in 2047.
● Creative Concept & Scripting
● Social movie
● Tilt brush Art performance
● VR experience
